Transformational Coaching as a Business Strategy

Transformational Coaching as a Business Strategy
Part 1 of 3: How Can a Transformational Coach Help?

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21st century leaders use transformational coaching as a business strategy to build strong and sustainable organization. They partner with their staff in evoking self-awareness, self-directed thinking process, so that to inspire staff’s personal and professional potential. Through transformational coaching, the leaders hope to transform their staff’s internal thinking and feelings, to generate solutions, actions from within each individual to successfully handle challenges in complex business environment.

Transformational coaching focuses on driving positive behavioural change and cultural change in an organization. Transformational coaching helps to create a positive culture of creativity, to build self-directed solution focused working culture, and to build staff towards more self-awareness, confident, and goal-oriented positive behaviours:

  • Improve staff engagement: A transformational coach help to improve staff engagement by building a collaborative, trusting environment for the employees, to create clarity and to help in decision making. As engagement and trust go up, work and business performance go up simultaneously.
  • Change management: Change is a constant in any organization. Change could come in many forms: company re-structuring, new management, new system, etc, etc. There would be certain proportion of the employees who would be more impacted by the change, leading to their fears and concerns to stay engage and positive. Coaching helps the individuals to speak out their concerns during the trusting and collaborative coaching sessions, and to self-review and self-validate the messages they were providing.
  • Building a sustainable culture: When companies go through changes (eg. change of leader, M&A, ..), it is likely that the change would occur throughout the entire organization, including changing behaviors of individuals and culture. Coaching helps staff to explore their own model of the world and how this colors their perceptions of the new company and their roles to move forward.
  • To develop greater sensitivity around the: communication between top management and staff:
    • To the staff: By providing a trusting and confidential coaching environment, the coach help staff to better understand and articulate their concerns. Through asking powerful questions, the coach aims to evoke self-awareness within the staff and help the staff to identify, clarify and align his/her needs.
    • To the top management: Coaching helps leaders to maximize results through developing their staff, to promote knowledge sharing and learning, and to move away from telling approach to asking-listening style. Coaching cultivates positive, collaborative, solution-focused environment that benefits wider organization to develop greater sensitivity around the communication and a reduction of the perceived “us and them”.

For more information:

Look out for Part 2: What is Transformational Coaching? And Part 3: How to choose a good Transformational Coach that suits you?

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